Every response to the squeeze costs money and time, and no owner can be an expert in compliance, operations, staffing, and technology all at once. The market's instinct is to sell you something - and right now, that something is almost always AI.
Technology is genuinely part of the way through, AI included. But a tool on its own changes nothing. It pays off only when it's matched to the real problem, wired into how the operation actually runs, built on data it can trust, and operationalized so people use it.
Not because owners can't see that - because they're running a business. Few have the time, the technical bench, or the vendor-side experience to vet every claim and architect the integration. So the wrong tool gets bought, bolted on, and underdelivers - and the gap between the promise and the result becomes one more thing to manage.